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GCHD is excited to announce the creation of the first ever high-definition video game broadcast

Written by fuying on March 13, 2009 14:49

The GCHD video series will air on the only High Definition video display in Times Square designed and operated by ClearChannel Spectacolor, at the corner of 47th and Broadway.

GCHD's hi-def content includes: video game trailers, game footage and exclusive content including: world premier trailers, in-depth interviews with industry leaders, first-looks and world premier debuts in Times Square.

"It was a no-brainer to connect with Clear Channel Spectacolor on this ideaTheir video display is truly breathtaking and with its feature set, we're able to do far more than we could on a television networkOur program itself can become interactive with the introduction of Bluetooth and SMS control of the content, thanks to Spectacolor's innovative productAnd, as sponsors are added, I think they will begin to see how consumers can touch and engage their brand and ultimately walk away with that brand on their phoneStatic OOH media buys are great, but digital is the future and we're honored to be a part of it." - Wes Keltner, CEO - GCHD

"It's time to change the conversation about gamersThe average gamer in the U.Sis 33 years oldWe feel it is time to treat him/her as an adult and acknowledge they have styleWe're doing everything in our power to make this form of entertainment credible, respectable and acceptedTimes Square plays host to over 560,000 visitors a day, that's a great audience for our messageGaming is not a sub-culture anymoreYou can still play Tom Clancy's Rainbow Six ® Vegas 2 and pay your mortgage." Ronnie Hobbs.